![]() Live commerce accounted for $171 billion in sales in China last year, per McKinsey. Some two-thirds of Chinese shoppers made purchases off of live streams last year and bought $7.5 billion of products during a single 30-minute shopping period off of Taobao Live, an online shopping marketplace. represents only about 1% of the live e-commerce market at this point, though American companies are angling to replicate the same success the industry has had in China in the U.S. It’s a huge opportunity.” Coresight projects that the U.S. Coresight Research CEO Deborah Weinswig told Bloomberg, “It’s basically digitizing QVC and HSN. ![]() Live streams allow merchants to sell to a wide audience, replicating the success of shopping television networks at a much lower cost. Twitter joins Meta, TikTok and YouTube in the effort to bring the same success live-streamed shopping has had globally, especially in China, to the U.S. ![]()
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